What Is A Strategic Communications Plan?

Here is a quick breakdown of what a strategic plan is and why you need one for your business or organization or podcast or your dog’s personal Instagram.

Simply put, a Strategic Communications Plan is the skeleton for how you will communicate and engage your audiences to reach your personal or business goals. These plans can be very specific (think long and boring 20+ page reports) or they can be a simple 1-page document. It all depends on your goals and current business structure.

A strategic plan helps:

• Refine your messaging

• Engage your audiences

• Create and track tangible goals (*Pro Tip: set realistic goals. Yes taking over the world with your new product is a goal..but what about having 3,000 subscribers by EOY….ya...much better)

• Put in place implementation roles ( Ex. David takes the content, Michelle edits, & Samantha schedules and captions)

• Achieve your goals (without a strategy it really is hard to do anything)

At Side Door Solutions, we tend to focus on 3 main aspects of your plan: what your goals say about the channels you need to use, which channels provide “Side-Door” access to your audience, and how to use those channels to meet your goals. Just as every skeleton is different, so every strategic plan will look different based on your needs. Nonetheless, having a plan is vital to your success. Ultimately, whether you are wanting to become an Instagram Influencer, sell a new product, or create awareness for a service you offer it’s imperative, to begin with, a strategic plan.

Okay, we will say it one more time just for emphasis: having a Strategic Communication Plan is imperative to every organization or business’s long-term success and maintenance.

P.S. Every Side Door client receives a strategic plan if they do not already have one for their business or company.